AI assistants already influence brand consideration, product recommendations, and narrative formation. Many enterprise teams now monitor assistant outputs through visibility dashboards. That is healthy. Observation is always the first phase.
A second phase has now begun. Visibility data enters planning cycles, messaging reviews, and executive briefings. Once information reaches governance surfaces, the requirement shifts from monitoring to verification. Senior leaders must ensure that signals shaping decisions are supported by evidence rather than untested volatility.
AI assistants already influence brand consideration, product recommendations, and narrative formation. Many enterprise teams now monitor assistant outputs through visibility dashboards. That is healthy. Observation is always the first phase.
A second phase has now begun. Visibility data enters planning cycles, messaging reviews, and executive briefings. Once information reaches governance surfaces, the requirement shifts from monitoring to verification. Senior leaders must ensure that signals shaping decisions are supported by evidence rather than untested volatility.